SEO is important for business because it provides organizations with the visibility they need to attract customers during this digital era. Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.

A strong SEO strategy will allow brands to position their website and their content highly on the SERPs for relevant keywords so that they can attract the attention of prospective customers and bring them into their sales funnel.